The playbook that's changing how Singapore agents build their business.
Get The Performance Realtor one chapter a week — free. Written by David Chong. Foreword by Marcus Chu, CEO, ERA Singapore.
“David's frameworks gave me language for things I was already doing instinctively — and showed me the gaps I didn't know I had. This is the book I wish I had in year one.”
— ERA Agent, Top 10% Producer
“I've read a lot of real estate books. Most of them tell you what to do. This one changes how you think. That's a different category entirely.”
— PropNex Agent, 8 years in the industry
“The shift David describes in this book — from agent to business owner — is the single most important move any realtor can make. I've seen it firsthand.”
— Marcus Chu, Chief Executive Officer, ERA Singapore & ERA Asia Pacific
15 chapters. One permanent shift.
The identity shift that separates top producers from everyone else — and how to make it stick
The system that generates leads while you sleep — without cold calling or paid ads
Why 95% of your prospects are invisible to most agents — and how to reach them first
The closing framework used to sell hundreds of new launch units in Singapore's most competitive market
How to build a practice that survives market cycles, cooling measures, and industry disruption
The mental models top agents use to make better decisions faster — under pressure
David Chong
David entered Singapore real estate in 2012 with a 2.14 GPA and no network. In year one, he closed over 30 units — not through hustle, but through a deliberate shift in how he saw himself and his business. He has since coached over 300 agents, built UPLauncher, and written two books on performance and digital strategy for realtors. The Performance Realtor is his most complete work.
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